story is art

finding voice is science

create compelling messages that meet the moment

  • Individuals

    Creative Coaching is a customizable individual growth solution for leaders aiming to tell their story. Working one-on-one with Dr. Berger provides leaders with the opportunity to experience in-depth learning that is co-designed to meet their voice-development goals. To be an effective leader, one must find one's voice.

  • Teams

    Creative Facilitation applies the tenets of storytelling to leadership groups, aiming to inspire and motivate. By capturing the power of story, we can transform the collective narrative, unearthing the stories in the room and creating a foundation to launch brands, campaigns, and new directives.

  • organizations

    Organizational message development harnesses the institutional knowledge of key stakeholders interspersed across the organization to generate a cohesive narrative that meets the moment for an expanding talent base and a consumer group craving the ‘why’ of our companies.

story is our currency 

“Rod is an absolute dynamo and thoughtful storyteller. From education and culture to sustainability and human potential, Rod crafts deep and wide narratives - and his commitment to finding the positive is inspiring. I am honored to have collaborated with such a dedicated storyteller in a rich cultural center like Rome.”
— -Tim Neeves | Film Director | Producer | Writer Netflix’s Brave Blue World

Business is changing

Corporations, institutions, NGOs, startups, and small to midsize businesses face a daunting challenge: create sustainable cultures of talent that embody the mission and vision while pushing the envelope of innovation.

Can leaders recognize the importance of the narrative that represents their company, the values they purport to hold, and the employees who want to embody the ‘why’ of their places of work?

The key to solving this lies in a simple yet profound question:

What are the stories in the room?

50% of Gen Z employees have resigned because a company's values did not align with their values. Approximately 70% of organizational change efforts fail. Only 15% of U.S. employees "strongly agree" that their organization's leadership makes them enthusiastic about the future.

50% of Gen Z employees have resigned because a company's values did not align with their values. Approximately 70% of organizational change efforts fail. Only 15% of U.S. employees "strongly agree" that their organization's leadership makes them enthusiastic about the future.

approach

Discover

Leadership has evolved from rote reporting of market trends, viability metrics, and outdated office traditions to engaging talent. Leaders must work to alter their frame from witnessing growth to becoming novelists of ‘why.’

Bridge

Identify the narrative structures that embody one’s leadership and generate constructive connections to the people and ideas needed to craft authentic stories of impact.

lean

Activate talking points that leverage repetition to solidify engagement among all organizational stakeholders. Unsaid storytelling elements need to be revealed to increase individual and brand affinity.

role

Embrace the role one’s voice plays to engage, influence, and impact across bands of leadership, across departments, and throughout the sector. Are you a main character, a supporting character, or the voice-over actor narrating from afar?

impact

Recognize the impact of messaging distributed through the lens of leaders, the market, and the receptibility of one’s talent base.

purpose

Effective leadership employs the basic tenet of communication: comprehension of the impact our words have on those we entrust our company’s success with daily.

 FAQs

  • Dr. Berger has worked worldwide for several sectors, specializing in engagements with CEOs, CMOs, CCOs, CSOs, innovation leads, and entrepreneurs. If you want to build foundational storytelling into your pitch, approach to leadership, or expanding content catalog, Dr. Berger will personally drive your ambitions forward.

  • Story construction entails a rich understanding of the characters, their respective roles, and the landscapes they inhabit to convey authentic narratives that stick. Siloed soundbites lack the purpose and realism to effectively engage cross-functional departments, board members, channel partners, and customers. Dr. Berger assists teams in putting together stories in the room that accurately reflect the spirit and strategy of the company’s mission.

  • Dr. Berger combines over 4,000 interviews, keynote speeches, panels, on-the-ground reporting, and cross-sector investor pitching into customized one-on-one creative coaching engagements. He has worked with the Head of Innovation at Boeing, leaders from Meta and Microsoft, NGO leaders across Africa, the Nordics and central Europe, and countless entrepreneurs aiming to understand the power of their respective voices in the context of personal and professional progress. Dr. Berger assists clients who want to become thought leaders of note, voices of impact, and storytellers determined to launch their ‘next.’

  • • Thought Leader Voice Development – a program focused on identifying the voice, tone, and approach leaders can and should deploy publicly aligning with a company’s mission and vision in the form of the written word for book composition, social media storytelling, and media interviewing purposes.

    • Strategic Communication & Messaging – a program focused on the core narrative desired by individuals and groups aiming to communicate more effectively through media pitches, product launch announcements, media appearances, marketing materials, and campaigns.

    • Message Alignment – a program focused on establishing the common denominator among disparate organizational narratives. Actively deconstruct siloed departmental messaging into meaningful taglines, media pitches, company-wide presentations, and speeches.